Built for indie hackers

Goal planning for indie hackers
who ship but struggle to scale.

Chosen Focus turns your next product idea into a structured launch plan — milestones, daily tasks, and focus sessions to get from zero to revenue.

Free for 7 days. No credit card required.

No credit card required

Your Plan

Timeline
Validate & ScopeBuild MVPLaunchDone
1

Validate & Scope

Weeks 1–2

5 customer discovery calls
Define must-have features (3)
Choose tech stack
2

Build MVP

Weeks 3–6

Core feature development
Auth + onboarding
Landing page
3

Launch

Weeks 7–8

Beta invite 20 users
Product Hunt prep
First paying customer outreach

Trusted by 2,400+ ambitious overthinkers who actually get things done

How it works

Three steps to execution

Step 1

Define your product goal

"Launch a waitlist MVP in 6 weeks" or "Hit $1k MRR by August." The AI understands indie hacker workflows and builds a real plan — not a generic checklist.

Input

Goal: Launch my SaaS MVP and hit $1k MRR

Context: Solo indie hacker, evenings & weekends

Priority: High

Illustration showing step 1 of using Chosen Focus: Define your product goal

Step 2

Get a launch plan in seconds

AI generates milestones — validation, MVP build, launch prep, and growth — with tasks and timelines tailored to your constraints.

AI-Generated Plan

Validate & Scope

Weeks 1–2

3/3 tasks

Build MVP

Weeks 3–7

2/3 tasks

Launch & Grow

Weeks 8–10

0/3 tasks

Illustration showing step 2 of using Chosen Focus: Get a launch plan in seconds

Step 3

Ship with focused build sessions

Your daily view merges build tasks, marketing tasks, and admin. Use Deep Block or Flow State sessions to protect uninterrupted coding and writing time.

Today
42:18
Ship auth + onboardingGoal
Write launch tweet threadTodo
User interviews (3)Goal
Changelog updateRoutine
Illustration showing step 3 of using Chosen Focus: Ship with focused build sessions

30s

From product idea to full launch plan

6wks

Typical MVP planning horizon

3x

More milestones hit vs. unstructured building

1

App to replace your scattered build docs

You can build it. Finishing and scaling it is the hard part.

MVPs that never launch, revenue targets that stay vague, launch checklists that live in 5 different tabs. You need one system to close the gap.

Before

The Old Way

  • Too many ideas, not enough shipped products
  • Revenue targets sit in a doc with no plan behind them
  • Launch prep chaos the week before going live
  • No system to balance building with marketing and distribution

After

Chosen Focus

Chosen Focus

  • AI turns product ideas into structured launch plans
  • Revenue milestones tracked with concrete weekly tasks
  • Built-in launch checklist logic across every project
  • Focus sessions protect deep building and writing time
Start Free

A day in the life

What a focused day looks like

6:30 AM

Morning build review

Check daily view — 2 feature tasks, a landing page edit, and a user interview to schedule. Start with the feature that blocks everything else.

7:00 AM

Deep build session

90-minute Flow State on the core feature. No Twitter, no Discord — just shipping.

9:00 AM

Marketing burst

Quick Sprint (25m) — reply to 5 potential users on Twitter, update changelog, post build-in-public tweet.

12:00 PM

AI mentor strategy session

Talk through pricing with the AI mentor — whether to go freemium or paid-only. Get feedback grounded in your current MRR target.

1:00 PM

Afternoon build block

45-minute Deep Block on the billing integration. Task linked to the "Hit $1k MRR" goal milestone.

9:00 PM

Evening reflection

Log what shipped today, note any blockers, and let the system surface tomorrow's most critical build tasks.

Compare

How Chosen Focus stacks up

vs. Linear Personal execution system vs. team issue tracker

FeatureLinearChosen Focus
Goals → daily tasksIssues in cycles, no personal goalsAI turns product goals into today's tasks
Revenue milestonesNot supportedTrack MRR targets with concrete tasks
Focus sessionsNot includedFlow State, Deep Block, Quick Sprint
AI mentorshipNot includedContext-aware product strategy guidance

vs. Notion Purpose-built execution vs. blank canvas

FeatureNotionChosen Focus
Launch planningBuild your own templateAI generates a full launch plan instantly
Daily task viewManual database queriesAuto-merged daily view across all goals
Focus sessionsNot includedBuilt-in deep work timer
AI mentorNot includedProduct strategy feedback on demand

People who get things done use this

Join thousands who stopped overthinking and started making real progress.

I used to scatter my goals across Notion, Todoist, and random notes. Chosen Focus replaced all of it. My first week I shipped more than the entire month before.

S

Sarah Chen

Indie Hacker

The AI mentor is like having a co-founder who actually listens. I talk through decisions and it asks the right questions.

M

Marcus Johnson

Startup Founder

The focus timer changed everything. 90-minute flow sessions with my tasks right there — no context switching.

E

Elena Rodriguez

Freelance Designer

I described my product launch goal and it generated a 12-week plan with milestones. Took 30 seconds. Would've taken me a full day.

D

David Park

Product Manager

Simple, clean, and effective. It removes the friction and lets me focus on the work. The daily reflections keep me honest.

J

Jessica Lee

Content Creator

Finally an app that understands how builders actually work. Not another project management tool — a personal execution system.

A

Alex Rivera

Agency Owner

The best part is the daily view. It pulls goal tasks and my routines into one list. I always know exactly what to do next.

M

Mike Ross

E-commerce Founder

I've tried every productivity app out there. This is the first one that actually sticks because it connects goals to daily actions.

P

Priya Patel

Software Engineer

The AI mentor helped me realize I was spreading myself too thin. Sometimes you need a second opinion that isn't biased.

C

Chris Taylor

Solopreneur

Went from having 47 open tabs of goals and todos to one clean app. My Sunday planning sessions take 5 minutes now.

N

Nina Kowalski

Marketing Consultant

Features

One app. No more tab hopping.

Goal planning, focus sessions, daily tasks, mentorship, and reflection — all in one place so you actually follow through.

AI Goal Planning

Describe your goal in plain English. Our AI breaks it into milestones, tasks, and a timeline you can actually follow.

Focus Timer

Deep work sessions with preset modes — Quick Sprint (25m), Deep Block (45m), or Flow State (90m). Track what you accomplish.

Daily Tasks & Routines

Your tasks, routines, and goal work in one view. Organized by morning, afternoon, and evening so you always know what's next.

AI Mentor

Talk through decisions, get unstuck, or reflect on progress. Your AI mentor knows your goals and gives context-aware guidance.

Notes & Reflections

Capture ideas on the fly or do guided daily reflections. Everything is searchable and tied to your goals.

Discover All Features

FAQ

Common questions

Yes. Describe your product goal — "Ship a waitlist MVP in 6 weeks" — and the AI generates milestones like validation, core feature build, and launch prep with specific tasks and timelines.

Create separate goals for product development and distribution. Your daily view merges both into one list so you can balance coding sessions with writing, outreach, and community engagement.

Absolutely. Ask the AI mentor about pricing strategy, landing page copy, or which feature to build next. It knows your product goals and gives real feedback, not generic startup advice.

Yes — 7 days free, no credit card required. Full access to AI goal planning, focus sessions, and the AI mentor.

Linear is a great issue tracker for teams. Chosen Focus is your personal operating system — it connects your product vision to daily tasks, includes AI mentorship for decisions, and has focus sessions to protect your building time. It's the layer above your issue tracker.

Yes. Create a goal for your Product Hunt launch and the AI generates a 4-week pre-launch checklist — hunter outreach, asset prep, maker community building, and launch day coordination.

Yes. Run separate goals for each project. Your daily view merges all tasks into one prioritized list — so you make intentional progress on each, rather than reactively hopping between them.

Pivots happen. You can update your goal description, regenerate milestones, and adjust tasks without blowing up your whole plan. The system flexes with your product reality.

Ready to actually ship your next product?

AI builds your launch plan. Focus sessions protect your build time. One app to get from idea to revenue.

Free for 7 days. No credit card required.