Built for side hustlers

Build your side hustle
without burning out.

Chosen Focus turns your evenings and weekends into real progress — AI plans your side project, focus sessions protect your limited time, and daily structure keeps you moving even when the day job drains you.

Free for 7 days. No credit card required.

No credit card required

Your Plan

Timeline
ValidateBuild MVPLaunchDone
1

Validate

Weeks 1–3

Interview 10 potential customers
Define the smallest valuable version
Build landing page with waitlist
2

Build MVP

Weeks 4–10

Core feature development
Basic auth and payments
Beta test with 5 users
3

Launch

Weeks 11–14

Product Hunt preparation
Outreach to waitlist
First 10 paying customers target

Trusted by 2,400+ ambitious overthinkers who actually get things done

How it works

Three steps to execution

Step 1

Set your side hustle goal

"Launch my Etsy shop" or "Get my first SaaS customer." The AI generates a plan built for someone with a day job — realistic milestones, not idealized timelines.

Input

Goal: Launch my SaaS and get to 10 paying customers

Context: Full-time PM, evenings and weekends only

Priority: High

Illustration showing step 1 of using Chosen Focus: Set your side hustle goal

Step 2

Get a side-hustle-paced plan

Milestones are spread over realistic timelines. Each task is sized for a single evening session. You can see the whole runway and know exactly where you are.

AI-Generated Plan

Validate & Scope

Weeks 1–3

3/3 tasks

Build MVP

Weeks 4–10

1/3 tasks

Launch & Get Customers

Weeks 11–14

0/3 tasks

Illustration showing step 2 of using Chosen Focus: Get a side-hustle-paced plan

Step 3

Execute in your off-hours

Your daily view shows the top side hustle task. After the day job winds down, start a focus session. 25, 45, or 90 minutes — ship something every day.

Today
42:18
Build waitlist landing pageGoal
Email 10 potential beta usersTodo
Stripe integration setupGoal
End-of-day side hustle check-inRoutine
Illustration showing step 3 of using Chosen Focus: Execute in your off-hours

25min

Minimum effective side hustle session length

14wk

Average timeline from idea to launch with structured plan

5min

Evening planning time before your focus session

2x

More milestones hit with daily task clarity

You have the idea. You just can't find the time.

40 hours of day job. Then life. Then fatigue. The side hustle keeps getting pushed to tomorrow — until it stops feeling possible.

Before

The Old Way

  • Limited evening time gets wasted on low-leverage tasks
  • No structured plan means spinning wheels instead of shipping
  • Exhaustion from the day job kills evening motivation
  • Side project momentum disappears over long weekends of nothing

After

Chosen Focus

Chosen Focus

  • AI builds a realistic plan that fits around your full-time job
  • Focus sessions make the most of every 25-minute window
  • Daily view shows the single most important side hustle task
  • Streak tracking maintains momentum through the tough weeks
Start Free

A day in the life

What a focused day looks like

7:00 AM

Morning preview

Quick glance at Chosen Focus — today's top side hustle task: 'Draft the pricing page.' 45 minutes. Do it this evening.

9:00 AM

Day job

Full focus on the day job. Chosen Focus holds the side hustle plan so you don't have to carry it in your head all day.

12:30 PM

Lunch break task

Quick Sprint (25m) — write product copy for the landing page hero. A small win mid-day keeps momentum alive.

6:30 PM

Evening decompression

Dinner, a walk. Chosen Focus isn't open yet. The day job is done — you're transitioning to builder mode.

7:30 PM

Primary side hustle session

Deep Block (45m) or Flow State (90m) on the highest-priority goal task. This is your real build time.

9:00 PM

Daily reflection

Log what shipped, set tomorrow's task, close the app. The plan updates automatically. You did the work — now rest.

Compare

How Chosen Focus stacks up

vs. Trello Active execution system vs. passive kanban board

FeatureTrelloChosen Focus
Goals → daily tasksCards you organize manuallyAI generates tasks tied to milestones
Daily prioritizationYou decide what to do each dayTop task surfaced automatically
Focus sessionsNot included25m, 45m, 90m focus modes
Progress trackingManual card movementMilestone progress tracked automatically

vs. Notion Purpose-built execution vs. build-your-own workspace

FeatureNotionChosen Focus
Side hustle roadmapBuild your own templateAI generates a realistic plan immediately
Daily task viewFiltered database viewsOne prioritized daily view, always ready
Focus timerNot includedBuilt-in deep work sessions
AI mentorshipNot includedContext-aware guidance for your project

People who get things done use this

Join thousands who stopped overthinking and started making real progress.

I used to scatter my goals across Notion, Todoist, and random notes. Chosen Focus replaced all of it. My first week I shipped more than the entire month before.

S

Sarah Chen

Indie Hacker

The AI mentor is like having a co-founder who actually listens. I talk through decisions and it asks the right questions.

M

Marcus Johnson

Startup Founder

The focus timer changed everything. 90-minute flow sessions with my tasks right there — no context switching.

E

Elena Rodriguez

Freelance Designer

I described my product launch goal and it generated a 12-week plan with milestones. Took 30 seconds. Would've taken me a full day.

D

David Park

Product Manager

Simple, clean, and effective. It removes the friction and lets me focus on the work. The daily reflections keep me honest.

J

Jessica Lee

Content Creator

Finally an app that understands how builders actually work. Not another project management tool — a personal execution system.

A

Alex Rivera

Agency Owner

The best part is the daily view. It pulls goal tasks and my routines into one list. I always know exactly what to do next.

M

Mike Ross

E-commerce Founder

I've tried every productivity app out there. This is the first one that actually sticks because it connects goals to daily actions.

P

Priya Patel

Software Engineer

The AI mentor helped me realize I was spreading myself too thin. Sometimes you need a second opinion that isn't biased.

C

Chris Taylor

Solopreneur

Went from having 47 open tabs of goals and todos to one clean app. My Sunday planning sessions take 5 minutes now.

N

Nina Kowalski

Marketing Consultant

Features

One app. No more tab hopping.

Goal planning, focus sessions, daily tasks, mentorship, and reflection — all in one place so you actually follow through.

AI Goal Planning

Describe your goal in plain English. Our AI breaks it into milestones, tasks, and a timeline you can actually follow.

Focus Timer

Deep work sessions with preset modes — Quick Sprint (25m), Deep Block (45m), or Flow State (90m). Track what you accomplish.

Daily Tasks & Routines

Your tasks, routines, and goal work in one view. Organized by morning, afternoon, and evening so you always know what's next.

AI Mentor

Talk through decisions, get unstuck, or reflect on progress. Your AI mentor knows your goals and gives context-aware guidance.

Notes & Reflections

Capture ideas on the fly or do guided daily reflections. Everything is searchable and tied to your goals.

Discover All Features

FAQ

Common questions

Chosen Focus prioritizes your side hustle tasks so you never spend your limited time figuring out what to do. The AI builds a plan around your real availability, and focus sessions make the most of 25–90 minute windows.

Yes. Create separate goals for your side project and add your day job tasks as todos. The daily view merges everything so you see the full picture — and can protect time for what actually moves your side hustle forward.

Missing a week doesn't erase your plan. Your milestones and tasks are still there when you come back. The AI mentor can help you re-prioritize and get back on track quickly.

Yes — 7 days free, no credit card required. Full access to all features including AI goal planning and focus sessions.

Trello is a board for organizing ideas — it doesn't generate your plan, show you what to do today, or give you focus sessions. Chosen Focus is your personal execution system: AI plans the project, daily view shows today's task, and focus sessions protect your time.

Yes. Describe your launch goal and the AI generates a milestone plan designed around realistic side-hustle pacing — not an idealized 40-hours-per-week schedule.

You can update your goal at any time and regenerate the plan. The system adapts. Pivoting early is better than grinding on the wrong thing.

The AI mentor is great for thinking through decisions — validation approaches, what to build first, or whether to go all-in. It's grounded in your actual situation, not generic startup advice.

Your evenings are worth more than Netflix.

AI plans your side hustle. Focus sessions protect your limited time. Start making real progress tonight — free for 7 days, no credit card required.

Free for 7 days. No credit card required.