Build & Launch Your SaaS in 60 Days
Two months gives you room to validate properly, build with care, and launch with confidence. Perfect for founders balancing a day job with a side project.
Free for 7 days. No credit card required.
No credit card required
Your Plan
Validate & Research
Weeks 1–3
Build MVP
Weeks 4–10
Launch & Grow
Weeks 11–14
The Plan
60 Days plan
26 tasks across 5 milestones — 20–30/week
Discovery & Validation
Weeks 1–2- Conduct 10 customer discovery interviews
- Map the competitive landscape
- Define ideal customer profile
- Validate willingness to pay with a landing page test
- Write product requirements document
Architecture & Setup
Week 3- Choose tech stack and set up boilerplate
- Design database schema
- Set up CI/CD pipeline
- Create component library / design system
Core Development
Weeks 4–6- Build authentication and authorization
- Develop primary user workflow
- Develop secondary features
- Integrate payment processing
- Build settings and account management
- Write API documentation
Beta Testing
Weeks 7–8- Recruit 20 beta users
- Set up feedback collection system
- Fix top 10 bugs from beta
- Optimize performance bottlenecks
- Refine onboarding based on user sessions
Launch Execution
Weeks 8–9- Build and optimize marketing site
- Create demo video / product walkthrough
- Prepare launch across 3 channels
- Set up customer support workflow
- Execute launch and monitor metrics
- Publish launch retrospective
Obstacles
What gets in the way
Common challenges and how to overcome them
Challenge
Scope creep keeps pushing your launch date back
Solution
Chosen Focus locks in your MVP scope during planning and breaks it into fixed-length milestones, so you build what matters and ship on time.
Challenge
You're not sure if anyone will actually pay for this
Solution
The plan front-loads validation tasks — user interviews, competitor analysis, and landing page tests — before you write a single line of code.
Challenge
Technical decisions paralyze you for weeks
Solution
Structured milestones force decisions by deadline. Pick a stack, build, and iterate — the plan keeps you moving forward instead of researching endlessly.
Challenge
Marketing feels like an afterthought
Solution
Growth tasks are woven into every phase — from building in public during development to a full launch playbook for launch week.
Challenge
Burnout from trying to do everything at once
Solution
Daily task breakdowns and weekly hour estimates keep your workload sustainable, even if you're building nights and weekends.
90%
of SaaS startups fail — most from lack of planning
14 wks
average time to MVP for solo founders with a plan
3-5x
faster iteration when tasks are pre-structured
72%
of successful founders say structured goals were key
FAQ
Common questions
No. The plan adapts to your situation. Non-technical founders get milestones focused on no-code tools, hiring developers, and managing the build process. Technical founders get deeper development milestones.
You can start from a later phase. The plan covers validation, build, launch, and growth — skip to whatever stage matches where you are today.
It depends on your timeframe. A 30-day sprint requires 30-40 hours/week. A 6-month plan can work with 10-15 hours/week. Each timeframe variant shows the expected weekly commitment.
Both. The core milestones — validation, MVP, launch, growth — apply to any SaaS model. The specific tasks within each milestone adapt to your target market.
The plan is stack-agnostic. It focuses on outcomes (working MVP, deployed product, first users) rather than prescribing specific technologies.
Absolutely. The milestone structure makes it easy to divide tasks across team members while keeping everyone aligned on the same timeline.
Longer timeframe plans include post-launch milestones for user feedback loops, retention optimization, and scaling to your first revenue milestones.
Explore
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AI Goal Planning
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